T-Mobile - ‘Project Futureproof’ Billie Eilish Ad
T-Mobile - ‘Project Futureproof’
Deutsche Telekom/T-Mobile set out to create an ode to Generation Z, reminding them that though the future might seem a little bleak currently that there’s always hope. Taking place ten years in the future, ‘Project Futureproof’ teamed up with Billie Eilish to reveal a future where everything actually turned out ok in the end. Myself and fellow motion designer George Dyson were tasked with creating the visual identity of several design pieces throughout the spot, including newsroom graphics (from not only current era but also the future), HUDs and holograms, screen displays, transition effects, 3D graphics, and more. This was a wild project that was so much fun to work on - I just hope everything works out as well in the future as the ad predicts!
Role: 2D/3D Motion Graphic Design and Animation, Compositing
Programs used: Adobe After Effects, Maxon Cinema 4D, Redshift
Agency: Electric Theatre Collective