Pepsi - “Play Never Stops” TVC

Pepsi goes all out for the latest football commercial - featuring Messi, Salah, Pogba, and Sterling competing for a can. In one section Messi uses an interactive HUD to create digital copies of Salah, which he then competes with. The challenge was working with the incredible HUD visuals created by motion designer George Dyson, in order to help them composite within the scene and to get the key information (that Messi is creating copies of Salah) across to the viewer despite there being an incredibly short amount of time for the shot (4 seconds). Other challenges included adding dynamic colour to Salah’s 3D model, animating the model’s copy effect, and giving the entire scene a very cool futuristic vibe. Excellent fun working on this one.

Role: 2D HUD and Title Animation, 3D Animation, Compositor

Agency: Electric Theatre Collective