Organix - ‘Our Story’

Leading the animation and design for Organix was an exciting opportunity to create a visual identity that truly captured the essence of the brand as Organix wanted to create a fresh video that encapsulated the essence of their story. As the animation lead and lead designer, I was responsible for developing the entire visual appearance and bringing it to life through animation. Collaborating closely with both the agency and the brand, we worked together to decide on the creative direction that would best represent the brand's values and message. With a clear vision in mind, I was able to bring the animation to life, creating a unique and engaging visual experience that truly resonated with the audience. It was a rewarding experience to work on this project, and I'm proud of the team's collaborative efforts in bringing the brand's vision to life through animation.

Role: Art Director and Animation Lead

Programs used: Adobe After Effects, Photoshop

Agency: VCCP