Boohoo and CoppaFeel - Life Saving Lingerie TVC (NSFW)

Life Saving Lingerie

BBDO created a campaign to highlight a new bra that’s designed to help women check themselves regularly for breast cancer. The bras have patterns designed onto them that are not only cool, they also guide the wearer’s fingers to the correct places to check for lumps. The director wanted the video to feel bold and stylish, and so the task was to design titles and animation to reflect this bold approach. Watch the video below (warning - NSFW)

Role: Typography Design and Animation

Agency: Abbott Mead Vickers BBDO

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Life Saving Lingerie – Launch Film from Life Saving Lingerie on Vimeo.