Booking.com - ‘Big Game Ad’ Super Bowl Campaign

Booking.com - ‘Big Game Ad’

Booking.com launched a hilarious campaign starring World’s Sexiest Man Idris Elba, and I had the pleasure of leading the visual design and animation of all of the titles and graphics for the campaign. This involved strategizing a clean yet striking design motif for the booking.com logo, end lockup animation, and the UI and design elements to use throughout the ads that would be instantly recognizable. The campaign included multiple television spots in addition to social media cutdowns across various social sites.

Role: 2D Motion Graphic Design and Animation

Programs used: Adobe Photoshop/After Effects

Agency: Electric Theatre Collective